ZAP Launches Ad Campaign for SEASCOOTER™
Submitted by Anonymous on Tue, 04/08/2003 - 20:00
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SEBASTOPOL, California (April 8, 2003) - Airline travelers throughout the United States are being asked to 'Dive In' and try the new SEA-DOO® SEASCOOTER™ from ZAP (OTC BB:ZAPZ).
The California electric vehicle developer today announced it is launching a national advertising campaign for the SEASCOOTER™ through in-flight magazines. The ads are now running with Southwest and Delta airlines with more expected through spring and summer, which ZAP says should be the peak buying season for the SEASCOOTER.
The SEASCOOTER is a consumer version of the battery-powered dive vehicles used by undersea explorers and commercial divers. Innovations in design and construction make it one of the lightest and most affordable dive vehicles on the market. The SEASCOOTER is capable of pulling swimmers, snorkelers and scuba divers through water effortlessly and comfortably at speeds up to 2 mph, with a run time of up to an hour with the optional extended life battery. It enables snorkelers and divers to reach new depths faster, thus making it easier to explore coral reefs and other marine life. The SEASCOOTER weighs 11 lbs. and includes a carrying bag.
According to company officials, based on strong holiday sales and early interest from dealers and distributors during the first quarter of 2003, ZAP is expanding its marketing efforts. ZAP recently announced that it received a $250,000 order from a distributor in Mexico and is adding staff to meet the anticipated demand.
"The SEASCOOTER is shaping up to be a must-have outdoor product for 2003," says ZAP CEO Steve Schneider. "Our market research shows that the innovations designed into the SEASCOOTER will broaden the market. We believe the price, performance and versatility of the SEASCOOTER will make dive propulsion vehicles attractive to more than just commercial and sport divers. Now, snorkelers, vacationers, boaters and even swimming pool owners can enjoy the experience of using underwater propulsion vehicles."