Archive - Feb 27, 2008

With the Smart Car due to launch in the US here in 2008, aren't you the least bit curious who took delivery of the first one? Well the answer may surprise you. The Smart Car is not new to the United States at all. Smart has been seesawing whether to enter the US market since the release of the fortwo coupe in 1998. Initially they "test-marketed" the car in the US and found publicly that US consumers were more interested in SUVs. Then, they established a Smart USA operation and nearly completed the full engineering of an SUV Smart formore that they announced would be unveiled in 2004 at the Detroit Auto Show.