Archive - Dec 18, 2003

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Nature Gets Revenge in ZAP Ad Campaign

Submitted by acampbell on Thu, 12/18/2003 - 21:00.

Proof that bigger isn't always better

SANTA ROSA, California (December 18, 2003) -- On behalf of Mother Earth, the creative team of David Swope and Neil Levy is launching an ad campaign for electric car pioneer ZAP (OTC BB:ZAPZ). The ads poke fun at SUVs, while introducing the new compact electric ZAP L.U.V.™ (Light Utility Vehicle).
One poster shows a fallen tree crushing two SUVs, while sparing the smaller ZAP car between them. The headline is upbeat, "Hello, Parking Karma." A second in the series shows a line of birds on a wire above a parking lot. The only car left 'untouched' is the ZAPCAR™ near the headline, "Nature Thanks You."